I love the video embedded above. It just looks so cinematic, something out of a romantic comedy, indie or otherwise. It was shot with a Canon 7D, but there are several other stealthy DSLR cameras that are just as capable of shooting high quality stuff.
The death of film has been heralded several times over the last 50 years of video camera development, but now it’s finally coming to a head. Passing hundreds of feet of celluloid through a camera is dead, dead. The only projects still being shot on film are big Hollywood films and boutique art projects that delight in their antiquities.
Everything else is and will be capture on a digital camera.
That in and of itself is rather boring, but what’s further fascinating to me is the world remixing ability that these tiny cameras give the filmmakers. You can now go anywhere, shoot anywhere — anywhere. This is going to be especially irksome to the owner’s of false commons, say like Malls and theme parks and even airplanes.
I can imagine a whole feature being shot inside of Disneyland with a crew of one, with two actors and a cast of 40,000 extras. Sure the ticket says that such filming is prohibited, but in this YouTube world, who cares?
We’re already seeing this sort of thing with a show like Ikea Heights, a show shot entirely inside an Ikea store without the store knowing it.
Will the stores and theme parks and other places catch on? Maybe, but some of those places need to let tourists take pictures and the tools for high quality production will continue to blur the lines between consumer and professional.
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