February 28, 2008...6:47 pm

Memo To ABC, embrace your audience

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I’d love to embed the first episode of Squeegees, the first show out of Disney’s Stage 9 studio, but I can’t.  They’ve turned it off on YouTube, and don’t make it available on their ABC.com site.  And forget about podcasting it.

And check out the first vid, low views, lots of comments comparatively and they’re all positive.  Fishy.

I don’t care what you think about the quality of the show itself, but it’s doomed to failure because its hands are tied behind its back.

I can somewhat understand limiting embedding for broadcast shows (but I’d argue it’s been a boon to the Daily Show and Colbert Report), but this is an online only show.  It needs to compete alongside all of the other shows out there using all of the tools.

There’ve been a lot of blog posts about this show — and each one of them would’ve probably embedded the first episode.  Now that opportunity is lost.  Forever.

If you want to compete in the online world.  Then do it.  Stop the half-assery.

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