From Mashable:
Metacafe has recently made some significant changes to their compensation program this week, and as with any major compensation program changes, it hasn’t come without some controversy within the community. The changes to the policy were interpreted by many as overly broad, and quite a few of the community’s most active video creators were nipped by the policy…
Note to producers, please, please, please, only use these sharing sites to gain an audience, make a little cash, and direct users to your own sites.
The real money comes from being able to prove that you have an audience that will follow you wherever you go. That means Podcasting and creating a strong URL for your property. With that audience and URL you’ll be able to partner with whomever will give you the most cash for your skills.
By being dependent on any one site, you’re just waiting for them to change the rules, cut you out, and move on.
Sites need good content. Make good content. But also protect your brand, and get better deals from places that recognize the value you bring to the table as someone who knows how to get attention in a crowded market.
12 Comments
February 13, 2008 at 6:33 pm
I agree about the branding tremendously. Do not rely on these host sites to distribute, promote, fund, and especially DEFINE you. The only people I could ever trust to do that is blip, and even then, while I love those guys to death, its my show, my site, and most importantly my feeds I want people to look at.
February 13, 2008 at 6:37 pm
That’s one thing that I should have put into my post the other day. Use sharing sites as an advertising tool.
http://jeffpersch.blogspot.com/
February 13, 2008 at 9:31 pm
[...] to the conversation spurred by the policy changes was explored by one half of the Ask A Ninja team, Kent Nichols, today on his personal blog. He quotes a bit of our posts, and then leads with the emphatic plea of [...]
February 14, 2008 at 1:08 am
[...] to the conversation spurred by the policy changes was explored by one half of the Ask A Ninja team, Kent Nichols, today on his personal blog. He quotes a bit of our posts, and then leads with the emphatic plea of [...]
February 14, 2008 at 7:46 am
Well said, Kent. I feel a shakeup coming with many of the online video portals — in spite of being well-funded in some cases, I still am not sure they’re not all hemorrhaging money.
My clients and I have decided to seek out our own hosting. Though expensive, we rely on no one platform and can, as you mentioned, focus on creating great content and developing the brand.
February 14, 2008 at 9:23 am
[...] to the conversation spurred by the policy changes was explored by one half of the Ask A Ninja team, Kent Nichols, today on his personal blog. He quotes a bit of our posts, and then leads with the emphatic plea of [...]
February 14, 2008 at 9:59 am
Kent…couldn’t agree with you more. I remain impressed with what you have done with Ask a Ninja both creatively and business wise. Kent and I spoke about this recently for a TVWeek story:
http://www.tvweek.com/news/2008/01/web_talent_tests_ads.php
February 14, 2008 at 11:44 pm
Flixya still pays quite a lot. I make about at least $200 per month, sometimes more (varies) depending on what I post. Yes, it’s all with Adsense, but it works and I don’t have to worry about Flixya taking a cut, because they offer 100%. It’s a nice site and works well for me. I know I won’t get rich, but I like it.
February 18, 2008 at 11:59 pm
[...] Last week’s changes to Metacafe’s Producer Rewards Program spurred some really great conversations spanning from the technicalities of what the changes to the program were, what they should have been, what it was exactly that Metacafe was trying to bring out in their community with those changes, and the meaning of brand building for the online video content producer. [...]
February 19, 2008 at 1:06 am
[...] Last week’s changes to Metacafe’s Producer Rewards Program spurred some really great conversations spanning from the technicalities of what the changes to the program were, what they should have been, what it was exactly that Metacafe was trying to bring out in their community with those changes, and the meaning of brand building for the online video content producer. [...]
February 19, 2008 at 2:12 am
[...] Last week’s changes to Metacafe’s Producer Rewards Program spurred some really great conversations spanning from the technicalities of what the changes to the program were, what they should have been, what it was exactly that Metacafe was trying to bring out in their community with those changes, and the meaning of brand building for the online video content producer. [...]
February 21, 2008 at 4:41 pm
[...] Last week’s changes to Metacafe’s Producer Rewards Program spurred whatever rattling enthusiastic conversations spanning from the technicalities of what the changes to the information were, what they should hit been, what it was just that Metacafe was disagreeable to alter discover in their accord with those changes, and the message of sort antiquity for the online recording noesis producer. [...]