A new study confirms what we at AskANinja have known for a while — online video ads are effective.
CONSUMERS ARE 47% MORE ENGAGED in ads that run with television programs that they view online than those watched on a TV set, according to new research findings. A cross-media study by Simmons, a unit of Experian Research Services, also found that viewers are 25% more engaged in the content of TV shows that they watch online than on a TV.
We’ve been quite happy with the embedded preroll combined with the 15 second midroll. It’s fast and fun and doesn’t interrupt the flow of content. That’s the biggest thing — if you give someone a reason to click away, they will.
1 Comment
December 28, 2007 at 1:40 pm
I’ve been trying to figure out what “viewers” prefer for ads for a while now. Overlay or adjacent? Pre-roll and mid-roll haven’t been an option for me as of yet. But I see Blip working on these here real quick. I guess as long as they’re short and sweet people won’t mind them. I know they don’t bother me when watching video.